City Gross is one of the major food chains in Sweden with 42 stores throughout the country. City Gross is owned and operated by the Bergendahls Group which is one of the country’s largest family-owned groups.
boost Marketing has been working closely with City Gross since 2012, mainly within consumer events and retail activations. On a yearly basis we carry out about 4000 instore demos and 300 consumer events including sponsorship activations.